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HiFI with a conscience

We take responsibility for creating a better future

All our products are made to be long lasting, to reduce unnecessary production and do away with the use and throw away culture. But we cannot avoid the fact that our deliveries have a CO₂ footprint. That's why we support the leading companies that help remove carbon from the air. 

Together with other participating companies, we have…

  • Removed several thousand tons of carbon from the atmosphere
  • Delivered CO₂ -neutral shipments of more than ten million orders.

Here's how it works: We use a formula to calculate how much each individual shipment is expected to emit. Based on these calculations, we use part of our income to support companies that remove carbon from the air. These companies have been approved by scientists from Carbon Direct . The carbon removal companies use the money to remove that amount CO₂ that our shipments have created. Any profits made by the companies go into developing new technologies that can help remove additional carbon.

Our deliveries are CO₂-neutral thanks to


Heirloom's direct air capture technology improves the carbon mineralization process. With their technology, heirloom increases the rate at which naturally occurring minerals capture CO₂ instead of using energy-consuming fans to draw in the air.

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Remora collects CO₂ from the trucks' tailpipes as they drive with CO₂ destined for long-term storage.

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Charm captures CO₂ by using plant waste, turning it into a stable, carbon-rich liquid, and stores it safely deep underground - out of reach of wildfires and soil erosion.

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